Dakwah Berbasis Teknologi: Integrasi Media Sosial dan AI dalam Perspektif Sosiologi Dakwah
DOI:
https://doi.org/10.70211/sakalima.v2i1.225Keywords:
Digital Da’wah, Social Media, Artificial Intelligence, Religious Digital LiteracyAbstract
This study aims to explore the transformative role of social media and artificial intelligence (AI) in contemporary Islamic preaching through a comprehensive literature review. Ten peer-reviewed articles published between 2019 and 2025 were purposively selected to examine the intersection between digital technology and the sociological dynamics of da’wah. The findings reveal that social media has redefined the public sphere of da’wah by fostering participatory, interactive, and community-driven communication models. Concurrently, AI facilitates the automation and personalization of religious content delivery, enhancing accessibility while raising ethical and epistemological concerns. The integration of these technologies has not only revolutionized the methods of da’wah but also disrupted traditional structures of religious authority and knowledge production. The novelty of this study lies in its dual focus on both social media and AI within the sociological framework of da’wah an area that remains underexplored in prior research. The study recommends the development of digital literacy, ethical guidelines for AI-assisted preaching, and a renewed conceptual paradigm for understanding da’wah within a digitized religious ecosystem.
References
J. Junaedi, “Tarekat Da’wah through the Islamic Educational Institutions at Pesantren Suryalaya,” Ilmu Dakwah Acad. J. Homilet. Stud., vol. 14, no. 2, pp. 363–388, 2020, doi: 10.15575/idajhs.v14i2.10708.
A. Syukur, M. Mukri, M. Aridan, and A. Jaafar, “Empowering Islamic Community In Understanding Democracy and Shura Through The Wasathiyah Da‘wa Movement In Indonesia,” J. Indones. Islam, vol. 18, no. 1, p. 98, Jun. 2024, doi: 10.15642/JIIS.2024.18.1.98-126.
M. Mustari, “Institution of Pesantren As a Contributing Factor in Developing Rural Communities,” Socio Polit. J. Ilm. Jur. Sosiol., vol. 8, no. 1, pp. 71–89, 2018, doi: 10.15575/socio-politica.v8i1.3483.
A. Le Duc, “Responsibility as a Primary Environmental Virtue in Islam,” Asian J. Philos. Relig., vol. 2, no. 1, pp. 187–206, Jun. 2023, doi: 10.55927/ajpr.v2i1.4821.
H. L. Pandey and P. C. Bhusal, “ChatGPT Literacy for Fostering Language Proficiency and Writing Skills in ESL/EFL Classrooms,” Nepal J. Multidiscip. Res., vol. 7, no. 3, pp. 1–24, Oct. 2024, doi: 10.3126/njmr.v7i3.70859.
J.-B. Son, N. K. Ružić, and A. Philpott, “Artificial intelligence technologies and applications for language learning and teaching,” J. China Comput. Lang. Learn., Sep. 2023, doi: 10.1515/jccall-2023-0015.
M. I. Ali, “Rights and Obligations of Husband and Wife According to Islamic Law in Constructing Sakina Family,” Al Mashaadir J. Ilmu Syariah, vol. 3, no. 2, pp. 130–142, Jan. 2023, doi: 10.52029/jis.v3i2.94.
N. Naamy, “Da’wah on new media and religious authorities in Indonesia,” J. Ilmu Dakwah, vol. 42, no. 1, pp. 37–48, 2022, doi: https://doi.org/10.2158/jid.43.1.18307.
B. R. Simbolon, “Education and Society: A Social System,” ijd-demos, vol. 4, no. 1, Apr. 2022, doi: 10.37950/ijd.v4i1.213.
H. Chung and T. van der Lippe, “Flexible Working, Work–Life Balance, and Gender Equality: Introduction,” Soc. Indic. Res., vol. 151, no. 2, pp. 365–381, Sep. 2020, doi: 10.1007/s11205-018-2025-x.
B. Çelik, “Pre-service teachers’ opinions, self-efficacy beliefs and state anxiety in relation to educational podcasting,” 2014.
T. Tasbih, A. Langaji, S. A. Hafid, A. F. Bakti, and A. G. Haris, “Islamic Feminists’ Rejection of the Textual Understanding of Misogynistic Hadiths for the Advancement of Gender Justice in Makassar, Indonesia,” Samarah J. Huk. Kel. dan Huk. Islam, vol. 8, no. 1, p. 196, Feb. 2024, doi: 10.22373/sjhk.v8i1.19856.
N. E. Makhutla, “Effectiveness of Using Social Media for Preaching During Covid-19 Lockdown,” Pharos J. Theol., no. 102(2), May 2021, doi: 10.46222/pharosjot.102.22.
A. M. Putri and A. P. Astutik, “Tiktok as a Generation-Z Islamic Religious Learning Media During the Covid-19 Pandemic,” J. Pendidik. Agama Islam, vol. 18, no. 2, pp. 273–294, Dec. 2021, doi: 10.14421/jpai.2021.182-04.
Prathyusha Nama, “Optimizing automation systems with AI: A study on enhancing workflow efficiency through intelligent decision-making algorithms,” World J. Adv. Eng. Technol. Sci., vol. 7, no. 2, pp. 269–307, Dec. 2022, doi: 10.30574/wjaets.2022.7.2.0118.
J. Kokina, S. Blanchette, T. H. Davenport, and D. Pachamanova, “Challenges and opportunities for artificial intelligence in auditing: Evidence from the field,” Int. J. Account. Inf. Syst., vol. 56, p. 100734, Dec. 2025, doi: 10.1016/j.accinf.2025.100734.
W. Holmes et al., “Ethics of AI in Education: Towards a Community-Wide Framework,” Int. J. Artif. Intell. Educ., vol. 32, no. 3, pp. 504–526, Sep. 2022, doi: 10.1007/s40593-021-00239-1.
A. M. Vieriu and G. Petrea, “The Impact of Artificial Intelligence (AI) on Students’ Academic Development,” Educ. Sci., vol. 15, no. 3, p. 343, Mar. 2025, doi: 10.3390/educsci15030343.
S. Akter, Y. K. Dwivedi, S. Sajib, K. Biswas, R. J. Bandara, and K. Michael, “Algorithmic bias in machine learning-based marketing models,” J. Bus. Res., vol. 144, pp. 201–216, May 2022, doi: 10.1016/j.jbusres.2022.01.083.
Hamidah and M. Dungcik, “The impact of local language on public understanding of religious messages,” Soc. Sci. Humanit. Open, vol. 9, p. 100882, 2024, doi: 10.1016/j.ssaho.2024.100882.
Z. Dahlan, M. Tanjung, H. Asari, and B. S. Wibowo, “CELEBRITY ULAMA’: opportunities for the commodification of religion and the values of Islamic education Das’ad Latif,” Cogent Arts Humanit., vol. 12, no. 1, Dec. 2025, doi: 10.1080/23311983.2025.2492427.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Abdul Syukur, Muhammad Aridan, Amin Nugrah Santoso
This work is licensed under a Creative Commons Attribution 4.0 International License.
