Literature Review: Consumer Awareness of Halal Medicines

Public awareness of the halal status of medicines and pharmaceutical products is increasing, as medicines play a vital role in people’s daily lives. Along with the growing awareness of halal products, research on consumer perceptions of halal medicines available in the market has become increasingly important to support the development of a pharmaceutical industry that complies with halal principles. This literature review aims to examine studies related to consumer awareness and perceptions of halal medicines, focusing on influencing factors such as knowledge, attitudes, and consumer behavior. The method used is a literature review through databases such as PubMed, Scopus, and Google Scholar, using the keywords “halal pharmaceuticals,” “consumer awareness,” and “halal medicine.” The results indicate that factors such as knowledge, religious awareness, social norms, trust in certification institutions, and economic considerations are determinants influencing public awareness and intention to purchase halal medicines. The lack of halal labeling on existing pharmaceutical products, limited availability of halal raw material alternatives, and the low level of public knowledge are the main challenges commonly encountered. On the other hand, the growing potential for digitalization of halal medicine information, increased awareness among pharmaceutical industry players about halal certification, and the active role of pharmacists in educating the public about halal medicines present opportunities to enhance consumer awareness. Therefore, improving consumer awareness of halal medicines can be achieved through effective collaboration among the government, the pharmaceutical industry, and healthcare professionals to ensure the availability of medicines that adhere to halal principles.