Evaluation of Halal Literacy among Teaching Staff Based on the Dimensions of Knowledge, Attitude, and Practice

Abstract

Halal literacy among university teaching staffs plays a strategic role in shaping Islamic academic culture and supporting the national halal ecosystem. Although awareness of halal principles is increasing, gaps between knowledge, attitude, and practice are still frequently observed. This study aims to evaluate teaching staffs’ level of knowledge, analyze their attitudes, and identify their halal practices in both academic and daily life contexts. This research employed a quantitative descriptive survey using the Knowledge Attitude Practice (KAP) framework. A Likert-scale (1–5) online questionnaire was distributed to assess three dimensions: knowledge, attitude, and practice. Respondents consisted of 29 active teaching staffs from the Faculty of Tarbiyah and Teacher Training and the Faculty of Science and Technology, Universitas Islam Negeri Raden Intan Lampung (65.5% female). Data were analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation. The findings indicate that teaching staffs’ halal literacy levels are generally high to very high in the knowledge and attitude dimensions (mean = 142; SD knowledge = 2.0; SD attitude = 4.6), reflecting strong conceptual understanding and positive value orientation toward halal principles, including awareness of certification importance and MUI/BPJPH regulations. The practice dimension, however, showed a lower mean score (134; SD = 7.6) with greater variation among respondents. High practice items included checking halal labels and avoiding non-halal ingredients, whereas lower scores appeared in the use of digital applications for product verification and participation in halal literacy communities. Teaching staffs demonstrate strong knowledge and positive attitudes toward halal values, yet their practices remain inconsistent. Implications highlight the need for continuous halal education and training programs, integration of halal values across disciplines, and institutional support through facilities and internal halal certification campaigns to foster a sustainable halal culture within the university environment.