Global Exploration of Halal Tourism: A Bibliometric Analysis of Research Trends and Collaborations
Keywords:
Bibliometrics, Halal Tourism, International Collaboration, Publication Trends, ScopusAbstract
Halal tourism has grown rapidly in response to the increasing demand for travel based on Islamic values and the needs of global Muslim travelers. However, there is no systematic mapping of research trends and scientific collaborations in this field globally. This study aims to analyze publication trends, collaboration between authors and countries, and major research themes related to halal tourism, Islamic tourism, halal travel, and Muslim-friendly tourism during the period 2015-2025. This research uses bibliometric methods based on data from Scopus with a quantitative approach, keyword co-occurrence analysis, and visualization of collaboration networks using VOSviewer software. The results of the analysis of 591 documents show a significant increase in publication trends until 2024, with a temporary decline in 2025. Indonesia and Malaysia are the most productive countries and play a central role in research collaboration. Battour's 2016 article was recorded as the most cited work, signifying substantial influence in the development of halal tourism discourse. Dominant themes in this study include religiosity, customer satisfaction, halal certification, and destination management, with new topics such as artificial intelligence and sustainable development emerging. This research confirms that halal tourism is a rapidly growing multidisciplinary field, and the results of this mapping can serve as a strategic guide for researchers.
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