Articles Open Access CC BY 4.0

Global Exploration of Halal Tourism: A Bibliometric Analysis of Research Trends and Collaborations

Authors

  • Suci Wulan Pawhestri Universitas Islam Negeri Raden Intan Lampung Indonesia
  • Ovi Prasetya Winandari Universitas Islam Negeri Raden Intan Lampung Indonesia
Article Metrics
126 Article Views 171 PDF Downloads

Abstract

Halal tourism has grown rapidly in response to the increasing demand for travel based on Islamic values and the needs of global Muslim travelers. However, there is no systematic mapping of research trends and scientific collaborations in this field globally. This study aims to analyze publication trends, collaboration between authors and countries, and major research themes related to halal tourism, Islamic tourism, halal travel, and Muslim-friendly tourism during the period 2015-2025. This research uses bibliometric methods based on data from Scopus with a quantitative approach, keyword co-occurrence analysis, and visualization of collaboration networks using VOSviewer software. The results of the analysis of 591 documents show a significant increase in publication trends until 2024, with a temporary decline in 2025. Indonesia and Malaysia are the most productive countries and play a central role in research collaboration. Battour's 2016 article was recorded as the most cited work, signifying substantial influence in the development of halal tourism discourse. Dominant themes in this study include religiosity, customer satisfaction, halal certification, and destination management, with new topics such as artificial intelligence and sustainable development emerging. This research confirms that halal tourism is a rapidly growing multidisciplinary field, and the results of this mapping can serve as a strategic guide for researchers.

 

Keywords

Bibliometrics Halal Tourism International Collaboration Publication Trends Scopus

References

1
Mastercard-Crescent Rating, “Global Muslim Travel Index 2023 Report,” 2023.
2
Y. A. Nurohman and R. S. Qurniawati, “Strategi Pengembangan Desa Wisata Menggoro Sebagai Wisata Halal,” Among Makarti, vol. 14, no. 1, Jul. 2021, doi: 10.52353/ama.v14i1.200.
3
A. N. Ma’rifah, M. Nasor, and E. Anggraeni, “Tingkat Literasi Pariwisata Halal dan Keputusan Berwisata pada Wisata Halal (Studi pada Wisatawan Domestik di Indonesia),” Jurnal Ilmiah Manajemen “E M O R,” vol. 4, no. 1, p. 16, Jun. 2020, doi: 10.32529/jim.v4i1.455.
4
D. Devitasari, M. I. Fasa, and S. Soeharto, “Analisis Pengembangan Wisata Halal dalam Prospek Membantu Meningkatkan Perekonomian di Indonesia,” Jurnal Bina Bangsa Ekonomika, vol. 15, no. 1, pp. 130–139, Feb. 2022, doi: 10.46306/jbbe.v15i1.129.
5
T. Wijaya, S. Nurbayah, F. Zahro, and F. Ningsih, “Pariwisata Halal di Indonesia: Kajian terhadap Fatwa Dewan Syariah Nasional Majelis Ulama Indonesia (DSN-MUI),” TRILOGI: Jurnal Ilmu Teknologi, Kesehatan, dan Humaniora, vol. 2, no. 3, pp. 284–294, Dec. 2021, doi: 10.33650/trilogi.v2i3.3078.
6
A. Setiyono, L. Rusli, H. Maulana, and R. Y. Astuti, “Sikap Pelaku Pariwisata terhadap Potensi Wisata Syariah di Obyek Wisata Telaga Ngebel Ponorogo,” Journal of Management and Business Review, vol. 18, no. 1, pp. 77–88, Jan. 2021, doi: 10.34149/jmbr.v18i1.238.
7
M. Battour and M. N. Ismail, “Halal Tourism: Concepts, Practises, Challenges and Future,” Tour Manag Perspect, vol. 19, pp. 150–154, Jul. 2016, doi: 10.1016/j.tmp.2015.12.008.
8
Z. Samori, N. Z. Md Salleh, and M. M. Khalid, “Current trends on Halal tourism: Cases on selected Asian countries,” Tour Manag Perspect, vol. 19, pp. 131–136, Jul. 2016, doi: 10.1016/j.tmp.2015.12.011.
9
J. Jafari and N. Scott, “Muslim World and Its Tourisms,” Ann Tour Res, vol. 44, pp. 1–19, Jan. 2014, doi: 10.1016/j.annals.2013.08.011.
10
A. Mohsin, N. Ramli, and B. A. Alkhulayfi, “Halal Tourism: Emerging opportunities,” Tour Manag Perspect, vol. 19, pp. 137–143, Jul. 2016, doi: 10.1016/j.tmp.2015.12.010.
11
U. E. Cahyani, D. P. Sari, and R. M. A. Siregar, “Analisis Bibliometrik Pariwisata Halal untuk Mengeksplorasi Determinan Daya Saing Destinasi Wisata,” Journal of Islamic Tourism Halal Food Islamic Traveling and Creative Economy, vol. 2, no. 2, pp. 106–121, Jul. 2022, doi: 10.21274/ar-rehla.v2i2.5887.
12
S. Soleha, “Potensi Pariwisata Halal di Indonesia Dalam Menarik Wisatawan Internasional,” ar-rehla, vol. 3, no. 2, pp. 134–143, Nov. 2023, doi: 10.21274/ar-rehla.v3i2.8316.
13
H. Ferdiansyah, “Pengembangan Pariwisata Halal di Indonesia Melalui Konsep Smart Tourism,” Tornare, vol. 2, no. 1, p. 30, Jan. 2020, doi: 10.24198/tornare.v2i1.25831.
14
D. Al Mustaqim, “Strategi Pengembangan Pariwisata Halal sebagai Pendorong Ekonomi Berkelanjutan Berbasis Maqashid Syariah,” AB-JOIEC: Al-Bahjah Journal of Islamic Economics, vol. 1, no. 1, pp. 26–43, Aug. 2023, doi: 10.61553/abjoiec.v1i1.20.
15
L. P. Karjaya, “Implementasi Konsep Halal Tourism Dan Konvensional Thailand Dalam Meningkatkan Foreign Direct Investment di Nusa Tenggara Barat,” Indonesian Journal of Peace and Security Studies (IJPSS), vol. 2, no. 1, pp. 63–89, Jul. 2020, doi: 10.29303/ijpss.v2i1.37.
16
A. Muhyidin, M. Imam, D. Edwin, and A. Yusra, “Halal Tourism Policy in the Southeast Asian Countries,” SOSHUM : Jurnal Sosial dan Humaniora, vol. 15, no. 1, pp. 10–18, Mar. 2025, doi: 10.31940/soshum.v15i1.10-18.
17
Hidayat Hidayat, “Development Strategies For Halal Tourism In Indonesia Through The Smart Tourism Approach,” International Conference on Digital Advance Tourism, Management and Technology, vol. 1, no. 2, pp. 178–187, Dec. 2023, doi: 10.56910/ictmt.v1i2.35.
18
N. Meirani and R. E. Pratiwi, “Optimization of Waqf Productive in Halal Tourism in Indonesia,” Amwaluna: Jurnal Ekonomi dan Keuangan Syariah, vol. 8, no. 1, pp. 61–65, Jan. 2024, doi: 10.29313/amwaluna.v8i1.2973.
19
K. H. Abdullah, “Publication Trends on Halal Tourism: A Bibliometric Review,” Halalpshere, vol. 1, no. 2, pp. 41–53, Jul. 2021, doi: 10.31436/hs.v1i2.29.
20
F. A. Rahman, “Analisis Perkembangan Wisata Halal di Jawa Timur sebagai Tempat Destinasi Muslim Global,” Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy, vol. 3, no. 1, pp. 56–66, May 2023, doi: 10.21274/ar-rehla.v3i1.7256.
21
A. M. Arijuddin and N. Nurwahidin, “Optimalisasi Peran Wakaf dalam Pengembangan Pariwisata Halal di Indonesia,” Jesya, vol. 6, no. 1, pp. 422–435, Jan. 2023, doi: 10.36778/jesya.v6i1.928.
22
V. Reza, “Pariwisata Halal Dalam Pengembangan Ekonomi Indonesia,” Jurnal An-Nahl, vol. 7, no. 2, pp. 106–112, Dec. 2020, doi: 10.54576/annahl.v7i2.20.
23
E. Boğan and M. Sarıışık, “Halal Tourism: Conceptual and Practical Challenges,” Journal of Islamic Marketing, vol. 10, no. 1, pp. 87–96, Mar. 2019, doi: 10.1108/JIMA-06-2017-0066.
24
M. F. Rachmadi, “Analisis Optimalisasi Teknologi Digital di Era Revolusi Industri 4.0 dalam Mengembangkan Kawasan Industri Pariwisata Halal guna Meningkatkan Perekonomian Lokal Kecamatan Gunungpati Kota Semarang,” Jurnal DinamikA, vol. 1, no. 1, pp. 39–53, Jul. 2020, doi: 10.18326/dinamika.v1i1.39-53.
25
G. Y. M. Makhasi and M. T. Y. Rahimmadhi, “Ramai-Ramai Menolak Wisata Halal: Kontestasi Politik Identitas dalam Perkembangan Wisata Halal di Indonesia,” Jurnal Sosiologi Reflektif, vol. 14, no. 2, pp. 373–388, Apr. 2020, doi: 10.14421/jsr.v14i2.1767.
26
H. M. Syam, R. Rumyeni, and D. Samsudin, “Konsep Strategi Branding Destinasi Bagi Industri Pariwisata Halal Dalam Menarik Wisatawan,” Warta ISKI, vol. 6, no. 2, pp. 143–152, Dec. 2023, doi: 10.25008/wartaiski.v6i2.248.

License

Copyright (c) 2025 Suci Wulan Pawhestri, Ovi Prasetya Winandari

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Discover More

Explore research connected through this article's indexed topics.

Download Article

Downloads

Article Information

Published

2025-12-14

Issue

Vol. 1 No. 1 (2025): Halal Innovation Journal on Advanced Bioscience

Article Tools

View Issue

How to Cite

Pawhestri, S. W., & Winandari, O. P. (2025). Global Exploration of Halal Tourism: A Bibliometric Analysis of Research Trends and Collaborations. Halal Innovation Journal on Advanced Bioscience, 1(1), 1–12. Retrieved from https://journal.wiseedu.co.id/index.php/hijab/article/view/240